Distilling complex ideas into compelling stories. This is a skill that Aleksis has developed across the worlds of media, technology, and finance.
At Blue Lakes, Aleksis focuses on marketing, communications, and digital platform evolution.
His goal is to ensure that the team’s vision is successfully articulated across all touch-points to investors and partners.
A graduate of Central Saint Martins College of Art & Design in London, Aleksis began his career in product design, before joining Goodwall, an award-winning edtech startup. There, he led the design team and helped scale the platform from 100 to 400,000 active users.
He later co-founded the media brand Kapaw with Geoffrey, where he led the content team. His approach helped grow a community of over one million Gen Z followers. This experience sharpened his ability to translate complex subjects into clear, engaging communication strategies for diverse audiences.
Today, Aleksis brings this hybrid expertise in strategic communication, marketing, and digital product management to help Blue Lakes’s exceptional work cut through the noise and reach sophisticated investors and managers.
Outside of work, Aleksis is passionate about cooking and is currently discovering the joys of rowing.
I lead our communications and branding initiatives—and I grow our digital marketing efforts with Geoffrey. My goal is to craft a coherent narrative that resonates with investors, fund managers, and partners, while supporting the firm's broader growth and digital transformation efforts.
Coming from both a creative and strategic background, I believe in communications that combine authenticity, precision, and long-term vision. Whether through content, branding, or platform experience, I aim to tell stories that build trust and lead to actions.
Communication in finance has undergone a quiet revolution. In 2016, it was enough to be online. By 2020, authenticity became the gold standard. But today, being present and authentic is just the baseline—you also have to be meaningful. Investors, partners, and founders are overwhelmed with content. To stand out, communication must bring insight and value. In our space, that means turning complex investment strategies into digestible stories that resonate with the right audience—without compromising on depth or credibility.
My vision is to help build a brand that is as differentiated and compelling as the investment opportunities we uncover. By aligning strong storytelling with operational excellence, I want Blue Lakes to become the trusted platform that investors and fund managers naturally gravitate toward—because they know we communicate with clarity, integrity, and purpose.